In a dance music landscape shaped by constant change, artists and labels need promotional campaigns that are focused, relevant and built around the release. With new tracks competing for attention across clubs, festivals, radio, media and streaming platforms, reaching the right industry contacts can be just as important as the music itself.
Founded in 2011, UK-based Promo Push has spent 15 years helping electronic music reach DJs, tastemakers, radio presenters, journalists and streaming audiences around the world.
Bespoke promotion for artists and labels
Promo Push works with major and independent labels, management agencies and artists directly. Its services include A-list and tastemaker DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.
Campaigns can focus on one specific area or combine several services into a complete multi-channel strategy. Every project is developed around the individual release, with the team considering its genre, sound, audience and wider promotional objectives.
This allows Promo Push to deliver a more precise campaign rather than relying on a standardised approach. A House release may require a different strategy from a peak-time Tech House record, a melodic Techno track or a festival-focused Drum & Bass production.
Reaching the right DJs and tastemakers
DJ support remains a vital part of electronic music promotion. A track supported by the right selectors can reach new audiences through club sets, festivals, radio shows, DJ mixes and online tracklists.
Promo Push’s DJ campaigns are tailored according to the musical identity of each release, helping connect tracks with A-list and tastemaker selectors across the international dance music scene.
The company works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Its genre-specific approach helps ensure music is promoted to contacts with a genuine connection to the sound, rather than being distributed through a broad and untargeted process.
Supporting releases across multiple channels
While DJ promotion remains central to many electronic music campaigns, releases can benefit from activity across several connected platforms.
International radio campaigns can introduce music to specialist presenters, dance stations and influential mix shows. Promo Push also offers 1001Tracklists mix show promotion, creating additional opportunities for tracks to gain visibility through recorded DJ mixes and set activity.
Online press campaigns can support reviews, interviews, features and editorial coverage across electronic music media. Third-party Spotify promotion provides another route to discovery, helping artists and labels build visibility across the streaming ecosystem.
When carefully combined, these services can create a broader campaign that supports a release before, during and after launch.
A proven track record in electronic music
Over the years, Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
The company has also worked with leading labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside established artists and labels, Promo Push continues to support independent projects and emerging talent. Its experience across different levels of the industry allows campaigns to be adapted to suit each client’s position, objectives and release strategy.
For a developing artist, the focus may be on building a first network of supporters. For an established label, the priority may be coordinating an international campaign across DJs, radio, press and streaming platforms.
Four-week campaigns with transparent reporting
Each Promo Push campaign runs over a four-week timeframe, with weekly reports provided throughout.
Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed the release, and information on which contacts intend to support the track. Clients can also receive updates on press features and Spotify placements secured during the campaign.
This detailed reporting gives artists, labels and managers a clear understanding of how their music is performing. It can also provide useful content for press packs, social media updates, artist communications and future release planning.
Quality relationships over volume
With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network across the electronic music industry.
However, the company’s approach is focused on quality relationships and precision targeting rather than volume alone. Campaigns are carefully curated and finely tuned, with personal communication and transparent reporting maintained throughout the process.
That philosophy is particularly valuable in today’s market, where artists and labels are competing for attention across an ever-growing number of platforms. Reaching the most relevant contacts can create more meaningful opportunities than simply reaching the largest possible audience.
Continuing to evolve with the scene
Electronic music culture never stands still. New artists emerge, independent labels break through and digital platforms continue to shape the way listeners discover, share and support music.
Promo Push continues to adapt and expand its network alongside those developments, while maintaining the same core focus established in 2011: to provide bespoke, industry-leading promotion driven by experience, passion and attention to detail.
From a targeted DJ campaign to a complete strategy incorporating radio, press, mix shows and Spotify, Promo Push continues to help artists and labels build lasting momentum around their releases.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
